retail-tech.org

Tasks

Make the site mobile device friendly.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.retail-tech.org/

Character length : 20

Title

An interactive inventory of innovative retail technologies

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Error! The character encoding setting is missing!

Language

Error! No language localization is found.

Title

An interactive inventory of innovative retail technologies

Character length : 58

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 42%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
1	2	0	0	0	0

Heading structure in the source code

<H1> An interactive inventory of retail technologies
<H2> Filter on facets:
<H2> Selected Retail Technologies:

Word cloud

technologies17
stage9
retail7
shopping5
technology4
belgium4
information4
value4
digital4
inventory3
luyten3
consumers3
vub3
naccarato3
cluster3
products3
irl3
pantano3
benefits3
kris3
willems3
kim3
cycle3
type3
product3
schöning3
clusters3
interactive2
process2
needs2
in-store2
social2
johannes2
annelien2
providing2
new2
smolders2
malaika2
purchase2
screens2
brengman2
fitting2
store2
terms2
search2
approach2
available2
filter2
set2
website2
personal2
decision2
customer2
recognition2
namely2
need2
app2
apps2
smart2
comparison2

Keyword matrix

word	title	descriptions	heading
technologies
stage
retail
shopping
technology
belgium

Two Word cloud

retail technologies5
johannes schöning2
shopping cycle2
kim willems2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 3 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

callout.gif (2 occurrences)

Technologies

Mobile optimization

Mobilnezet ellenorzes - warning

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,450 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 6 different links.
Internal links: 3
External links: 3

External links:

Link text (anchor)	Link strength
Johannes Schöning
Kris Luyten
Exhibit

Internal links:

Link text (anchor)	Link strength
value type In line with previous studies on retail technologies from a consumer's point of view (cf. e.g., Renko and Druzijanic, 2014), technology is able to provide consumers value in terms of three broad types, namely (1) COST: saving costs (e.g., price comparison apps; smart shopping trolleys to navigate efficiently through the store and as such save time and effort), as well as in terms of (2) FUNCTION: offering utilitarian benefits (e.g., in-store information kiosks to compare products and optimize one's choice, smart fitting rooms with RFID-enabled touch screens that recommend suited accessories to the dress the consumer may be fitting), and (3) FUN: providing hedonic benefits (e.g., digital screens providing diner inspiration in a supermarket, apps to share pictures of a potential purchase to get social feedback in the process).
stage of the shopping cycle In general, a full shopping cycle consists of 5 stages; (1) the need recognition stage, (2) the information search stage, (3) the stage where the customer evaluates alternatives in his/her consideration set, (4) the actual purchase stage, and (5) the post-purchase stage (Hoyer, MacInnis, and Pieters, 2012). Advanced retail technologies can address one or more of these stages (Pantano and Naccarato, 2010). For instance, in the need recognition stage, a technology '[...] can inform consumers about the new arrivals in the stores, and suggest them the products capable to stimulate the emerging of new needs' (Pantano and Naccarato, 2010, p.203), whereas in the information search stage, '[...] technologies become a useful tool for consumers to achieve fast and detailed information about products in the store' (Pantano and Naccarato, 2010, p.203).
descriptive cluster We used an affinity diagramming approach to find appropriate clusters of technologies and further improve the organization of the in-store technologies. there are five clusters of technologies that relate more closely to the customer and technology-provided user benefits in the shopper's personal decision making process, namely (1) a cluster of 'context-aware data pool technologies' like the Digital Grocery Shopping List (Heinrichs, Schreiber, and Schöning, 2011), (2) the cluster of 'product finding technologies' (e.g., SoloFind; Wiethoff and Broll, 2011), (3) 'personal product assistants' such as the IRL SmartCart and the Mobile Productlens (IRL, 2014), (4) 'product decision support systems', comprising technologies such as the Ecofriends app (Tholander et al., 2012) or the Digital sommelier (IRL, 2014), and finally (5) price comparison technologies (e.g., Bargain Finder app; Karpischek, Geron, and Michahelles, 2011).

Website security

66.33.220.12

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

Sites on same ip

hotelportalpremium.com.br

arizeimobiliaria.com.br

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : An interactive inventory of retail technologies, ( 32.15625px from top )
H2 : Filter on facets:, ( 979.703125px from top )
H2 : Selected Retail Technologies:, ( 1036.578125px from top )

Typos

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SEO report of retail-tech.org

An interactive inventory of innovative retail technologies

Tasks

SEO

Social

Content

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

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Order of Heading elements on mobile by position

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